3 Best Practices for 2010: Win Customers & Build Market Share in a Recovering Economy

Unpredictable economic times are forcing technology-marketing execs to re-think their current marketing strategies and maximize their resources in new ways.   We recently sponsored a series of interviews with industry leaders from Adobe, Cisco, IBM, and more Fortune 1000 technology companies to understand what top high-tech marketers are doing to counteract the economy and its effect on marketing initiatives and their success.   After compiling results and developing a top 10 list of the “Best Technology Marketing Practices for 2010” (which can be downloaded for free from our resource library at www.handlconsulting.com/resources), we thought we’d share with you three of the best practices that particularly stand out.

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Welcome to handl Consulting’s Blog!

March 23, 2010       

Thanks for visiting the blog of handl Consulting, a boutique high-tech marketing consultancy firm located in San Francisco, California. Since its establishment in 2000, handl Consulting has been known for providing outstanding technology companies with the insights and plans required to make smart moves that create real success in the marketplace.


Through our services around the Voice of the Market, handl Consulting offers industry-leading technology companies invaluable tools that assess, target, and listen to the needs and opinions of their prospects and customers. By utilizing our offerings, some of the top names in technology have been able to better position their solutions, deliver whitepapers and case studies, and understand & communicate with their target markets – leading to a higher ROI on marketing investments and larger market share.


We started this blog to act as a forum for us to share our knowledge with technology marketing executives looking for new ideas, a different perspective, and the latest findings in high-tech marketing. Talk to us and let us know what you’d like to see on here. We’re always open to making changes that have a positive impact on our readers!


Can’t get enough of handl Consulting?  Check out our brand-new website at: www.handlconsulting.com or follow us on Twitter: www.twitter.com/handlConsulting

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    Comment by Mr WordPress — March 23, 2010 @ 8:35 am

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