Troy Weeks, Managing Director

A versatile business consulting professional with a blend of strong marketing skills and analytical abilities, Troy has over 15 years experience in the high tech industry. His solid grasp of technical concepts and emerging technologies promote a deep understanding and benefits of tech products and services. Troy leverages this expertise to lead handl Consulting engagements in the areas of product marketing and market research. Troy and his team create powerful marketing materials (such as white papers, industry briefs, and other collateral) and to help clients make informed strategic decisions based on solid market information.

Prior to working with handl Consulting, Troy consulted to firms engaged in the mobile, consumer electronics and software space and has previously held leadership positions in both large firms and startups. Troy Weeks holds an M.B.A. from UCLA Anderson, as well as a B.Sc. in Electrical Engineering from the University of Alberta


Heather Petersen, Strategic Advisor

Heather founded handl Consulting in 2000 and continues to be engaged with the firm as a strategic advisor. Throughout her career, Heather has worked with leading product marketing and market research teams to ensure their products, solutions, and services offerings achieve maximum success. Prior to founding handl Consulting in 2000, Heather held leadership positions at leading software companies, launched several award-winning products in the consumer and enterprise spaces, and founded an Internet start-up. Heather's experiences include serving as an adjunct professor at the University of San Francisco and participating as a member of the Leader's Network with Women in Consulting.